Check out this awesome subway poster for the UK paperback edition of Devil May Care by Sebastian Faulks.
The ad campaign in the UK was handled by Kennedy Monk, a graphic design studio creating original design of all types specializing in advertising design for the entertainment industry. According to the K+M website:
"Kennedy Monk were delighted to be commissioned by Penguin Books to design outdoor advertising for the paperback release of the latest Bond novel, Sebastian Faulks writing as Ian Fleming's Devil May Care.
Penguin were looking for a campaign that would deliver the requisite glamour and thrills that are hallmarks of the Bond movie franchise. Devil May Care was Penguin's fastest selling hardback ever, and great things are expected of the paperback, which won the prize for popular fiction at the Galaxy British Book Awards in April 2009."