Play Bond-themed ROULETTE at Waterstones Piccadilly

The countdown has begun to the release of Forever and a Day by Anthony Horowitz, with 4K in pre-orders and promotions kicking into high gear. For those near London, Waterstones Piccadilly will be running a Bond-themed roulette game starting tomorrow until the end of Saturday to celebrate the publication.

Purchase Forever and a Day from Amazon.co.uk or Waterstones.com. I will post my review of the book tomorrow.

Video takes you inside UNLOCKING BOND exhibition

Here's a nice video showing the preparations and a peek inside the Trigger Mortis: Unlocking Bond pop-up exhibition in Waterstone's Piccadilly in London. You also get to see author Anthony Horowitz at the launch event last Monday.

Trigger Mortis: Unlocking Bond runs through Sunday, September 13, 2015 at Waterstones Piccadilly in London. CLICK HERE for more details.

ANTHONY HOROWITZ arrives in Bond's latest ride

New James Bond author Anthony Horowitz arrived at Waterstones Piccadilly today in a vintage Bentley, presumably a Bentley Mark VI, the car 007 drives in Trigger Mortis. This photo was posted to Twitter by Kate Mills (@Kate7Mills), fiction editor of Orion Publishing.

It has become tradition for the new Bond author to arrive at launch events in the car from the book. In 2008, Sebastian Faulks transported the first copy of Devil May Care to Waterstones Piccadilly in a classic Bentley. Jeffery Deaver arrived at the Carte Blanche launch in a new Bentley Continental GT. A fleet of Jensens was a highlight of the SOLO launch event at The Dorchester Hotel in 2013.

Trigger Mortis will be released in the UK and U.S. tomorrow.

Purchase Trigger Mortis U.S. edition.

Purchase Trigger Mortis UK edition.

London Underground ads for TRIGGER MORTIS

Here are two posters for Trigger Mortis that can currently be seen in the London Underground. These come from the Twitter account of Kate Mills (@Kate7Mills), fiction editor of Orion Publishing.

And below is the Waterstones Piccadilly window display via Sophie Painter (@sophpainter). Trigger Mortis will be launched at the store with a special event on September 7.

Click to enlarge.

Trigger Mortis will be released on September 8, 2015 in both the U.S. and UK.

Pre-order Trigger Mortis U.S. edition.

Pre-order Trigger Mortis UK edition.

Peek inside the world of JAMES BOND 007

Here's a preview image of Waterstones Piccadilly's special "interactive pop-up experience" that will be part of the UK launch of Anthony Horowitz's Trigger Mortis. This makes a great computer desktop background.

Click to enlarge.

The James Bond pop-up experience, "Trigger Mortis: Unlocking Bond", runs Monday, September 7 to Sunday September 13, 2015 at Waterstones Piccadilly in London. CLICK HERE for more details.

Trigger Mortis will be released on September 8, 2015 in both the U.S. and UK.

Pre-order Trigger Mortis U.S. edition.

Pre-order Trigger Mortis UK edition.

TRIGGER MORTIS: UNLOCKING BOND experience in UK

Today we have updated information on Waterstones Piccadilly's special "interactive pop-up experience" that will be part of the UK launch of Anthony Horowitz's Trigger Mortis, starting off with a slick new poster.

TRIGGER MORTIS: UNLOCKING BOND

An interactive pop-up experience inspired by Anthony Horowitz’s new James Bond novel

Monday 7th to Sunday 13th September 2015 at Waterstones Piccadilly, 203/206 Piccadilly, London SW1Y 6WW

To mark the publication of one of the most anticipated books of the year, an interactive pop-up experience, inspired by Anthony Horowitz's novel set in 1957, is being installed at Waterstones Piccadilly, London for one week only.

• Visitors will be transported back to the late 1950s with walls, shelves and tables filled with books, artefacts, prints and memorabilia of the era

• In true Bond style, unlocking secret codes and solving clues will lead customers to a secret antechamber where they will find themselves inside the pages of Trigger Mortis

• An audio as well as visual experience, visitors will be able to enjoy Selma star David Oyelowo's reading of Trigger Mortis. 

Produced by the team behind Les Enfants Terribles' smash-hit immersive show Alice's Adventures Underground and the creative director behind Secret Cinema's Back to the Future, TRIGGER MORTIS: UNLOCKING BOND is guaranteed to intrigue and delight. 

The pop-up experience will open exclusively to ticket-holders attending the publication launch with Anthony Horowitz on Monday 7th September, tickets for which are on sale at https://www.waterstones.com/events/an-evening-with-anthony-horowitz/london-piccadilly. The space will then be open to the general public from Tuesday 8th September to Sunday 13th September. Visiting the pop-up is free, however to participate in the Trigger Mortis challenge a copy of the book must be purchased.

Trigger Mortis is based in part on unpublished Ian Fleming material. It will be released on September 8, 2015 in both the U.S. and UK.

Pre-order Trigger Mortis U.S. edition.

Pre-order Trigger Mortis UK edition.

TRIGGER MORTIS UK tour dates announced

Here's a list of Anthony Horowitz's Trigger Mortis UK tour stops. This was tweeted out yesterday by Orion Publishing (@orionbooks).

Click to enlarge.

Speaking of Trigger Mortis promotion, here's something that was tweeted by Hachette Australia (@HachetteAus). I'm hoping this is the first of a series.

Trigger Mortis is based in part on unpublished Ian Fleming material. It will be released on September 8, 2015 in both the U.S. and UK.

Pre-order Trigger Mortis U.S. edition.
Pre-order Trigger Mortis UK edition.

An Evening with ANTHONY HOROWITZ, September 7th

Bond author Anthony Horowitz will appear at Waterstones Piccadilly in London for special Trigger Mortis launch event on September 7th. Below are the details from the Waterstones website:

An Evening with Anthony Horowitz
Monday 7th September 19:30 at London - Piccadilly

Join bestselling writer Anthony Horowitz on the eve of publication of one of the most talked about books of the year. Anthony will be in conversation with BBC Radio 4's Mishal Husain, reading from Trigger Mortis and talking about the challenge of following in the footsteps of the man he considers the master - Ian Fleming. Fans will have a chance to buy the book before anyone else and get it signed by the author himself.

A ticket price of £18.99 includes a Waterstones Exclusive edition of Trigger Mortis.

I'm intrigued by the mention of a Waterstones "Exclusive edition" of Trigger Mortis. I couldn't find any details on this, but Waterstones has done some impressive exclusives in the past, such as the Red Box edition of Devil May Care. Or does "exclusive" here just mean that theirs is the only edition available a day early?

UPDATE: Waterstones special edition of TRIGGER MORTIS

Thanks to DC.

TRIGGER MORTIS teaser postcard: "M wants a word."

Shortly before the title of Anthony Horowitz's new James Bond novel Trigger Mortis was revealed, teasers were sent out in the form of period postcards featuring a key location and a quote from the book. Yesterday I shared the New York card. Today: LONDON.

Check back tomorrow for the final card.

Trigger Mortis is based in part on unpublished Ian Fleming material. It will be released on September 8, 2015 in both the U.S. and UK.

Pre-order Trigger Mortis U.S. edition.
Pre-order Trigger Mortis UK edition.

JAMES BOND BENCH on the block, October 7

The James Bond BookBench is going to be auctioned at London's Southbank Centre on Monday October 7th along with the 50 other specialty BookBench sculptures that rolled out across London in summer. All the proceeds will go to the National Literacy Trust.

Tickets can be bought from the Southbank Centre box office. You can also register to bid online. Full details are available at the Books About Town website.

Watch for this JAMES BOND BENCH coming to London

From early July until mid-September, 50 unique benches shaped like open books will be dotted around London, each one decorated by a top artist in homage to a particular work of fiction. The National Literacy Trust's Books About Town project aims to celebrate London's rich literary heritage and to raise money for the National Literacy Trust when the benches are auctioned at the end of the summer.

And, yes, there will be a James Bond Book Bench! Designed by Freyja Dean, the Bond Bench will be located in Bloomsbury Square Gardens, and incorporates elements from Casino Royale, Live And Let Die, and On Her Majesty's Secret Service.

More details and pics can be found at the official Ian Fleming Publications website which is supporting The National Literacy Trust's Books About Town project.