James Bond author Anthony Horowitz auctioned off an opportunity to be written as a named character in his forthcoming James Bond novel. The prize was offered during a fundraiser for London's Air Ambulance at the East Wintergardens in Canary Wharf. London's Air Ambulance is a charity that delivers an advanced trauma team to critically injured patients in London.
Said the author: "Some writers might simply mention the name of the successful bidder but I intend on doing something rather more. The bidder will appear both by name and by physical characteristics. Aspects of their personality and life will be woven into the story and there's a chance that the character will meet Bond - and perhaps even be killed by him!"
The Bond lot generated the greatest interest and "provoked a furious bidding war" that topped out at £30,000. Horowitz was on hand to greet and congratulate both successful bidders following an unexpected turn in events that resulted in the author agreeing to immortalize both guests in print for their significant donation to the charity.
Anthony Horowitz's James Bond novel, codenamed "Project One", will be released in September 2015.
You can read more details about the book here.
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