Having revealed the Classic line last month, Ian Fleming Publications and Random House/Vintage have now revealed the first seven covers from what they call their contemporary James Bond series. The first wave of seven books will be released on August 2, 2012. Here is the full press release:
THERE IS ONLY ONE BONDUnveiling the New Bond Book Covers
‘Everyone thinks they know James Bond… Readers of every stripe have good reason to return to the source from which this extraordinary cultural phenomenon sprang: the books of Ian Fleming’
We recently unveiled the iconic Vintage Classics covers and are delighted to now share with you the first seven covers in the contemporary Vintage paperback series, which will be published on 2 August 2012 in the English language worldwide exc USA/Canada.
The publishing programme has been underpinned by significant consumer insight to bring a new generation of readers to Ian Fleming’s work and engage people who ‘know’ Bond primarily through the film franchise.
As well as reflecting the rich literary history and heritage of the James Bond character, the new Vintage covers tap into the deeper and more human side of our hero Bond; including his isolation and vulnerability.
Vintage Publishing Sales Director and Bond Brand Manager Tom Drake-Lee says: ‘While both cover approaches appeal universally, the iconic “retro” illustrative approach to the Vintage Classic editions reinforces the books as classic spy thrillers and captures the style and panache of the late fifties and early sixties, particularly for readers who enjoy classics and those wanting to discover and rediscover Ian Fleming’s brilliant creation.
By depicting a lone man in the standard Vintage editions our photographic approach appeals to the reader of modern contemporary thrillers and emphasises that not only is there more to Bond than the character in the films, but also that Bond is the original action hero from which so many modern heroes derive. He is the original and best!’
Tom Drake-Lee, Vintage Publishing Sales Director and Bond Brand Manager
Visit The Book Bond's Vintage Fleming page for release dates and pre-order links.
UPDATE: Second wave covers revealed.