When Devil May Care was released in hardcover last year, it was accompanied by no less than three exclusive editions that kept collectors scrambling all over London to get them before they sold out (I know because I was one of them).
Well, it appears there is now a Devil May Care paperback exclusive for collectors to hunt down. Waterstone's is offering a very limited number of copies that include extra content in the back; an interview with author Sebastian Faulks and an essay on writing a thriller by Ian Fleming. These Waterstone's exclusives are marked as 3rd editions, and while I don't know the exact number published, I can report that Waterstone's Piccadilly sold out of their full stock in five days.
It's also becoming clear that true first edition paperbacks are quite rare. Fans are reporting seeing 5th printings on most store shelves.