Wednesday, November 7, 2007

Penguin reveals DMC marketing plans, cover art

The Bookseller reports that Penguin revealed it's marketing plans for Devil May Care to retailers today. Penguin General m.d. Tom Weldon said, "Sebastian [Faulks] has written a tour de force...it is everything we hoped for and a couple of Martinis more."

Penguin has set a UK hardback sales target of 250,000 copies for the new James Bond novel, which is set for release on May 28, 2008, the Centenary of Ian Fleming's birth.

The Bookseller report also mentions that guests were given a glimpse of the Devil May Care cover(!). The cover is said to feature "a single iconic image" and was designed by The Partners branding agency. (A gift bag of Bond goodies goes to the first person who sends me a pic of that cover.)

Author Sebastian Faulks said he aimed to blend the pace of the crime stories with the menace of the spy sagas. "It's a period adventure in which I've tried to capture a playful spirit." Faulks said he had avoided deep psychological portraits: "This is not Bond meets Charlotte Gray... my Bond has no inner life."

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